About Ordina

The intelligent Secretary
for every business.

Ordina gives your business an intelligent Secretary that understands how you work and gets things done. It handles customer conversations across WhatsApp, Instagram, your website, phone and Claude, turning interactions into bookings, sales, payments and completed tasks. You run it all by simply talking to it.

Get your Secretary Talk to us
Why we built it

Good businesses should not lose customers
simply because they are busy.

A customer sends a message at 21:41.

The owner is finally home after a full day of appointments. The message waits. By the time they see it, the customer has booked somewhere else.

There was nothing wrong with the business. Nobody can be everywhere at once.

That is the problem Ordina started with.

Without a Secretary

The message waits.

  1. “Hi, do you have anything on Saturday?”Waiting for a reply
  2. “What times do you have?”No reply
  3. “Okay, I will book somewhere else. Thanks.”The customer leaves
  4. The customer booked somewhere else.

With Ordina

Your Secretary answers.

  1. “Yes! Saturday has 10:00, 12:30 or 14:00. A facial is 60 minutes and $65.”Answered in seconds
  2. “12:30 is yours. Here is your payment link.”Booked and paid online
  3. “You are booked. I will remind you the day before.”Confirmation sent
  4. You wake up to a paid booking.
What we hold ourselves to

Six things we will not trade
for a faster launch.

  1. 01

    Never invent a fact

    Prices, times and policies come from what you gave your Secretary. When it does not know, it says so: an honest gap keeps more trust than a confident wrong answer.

  2. 02

    Owners stay in charge

    Your Secretary cannot publish your page, move money or delete history. Anything customers would see waits for your yes, and every conversation is a transcript you can read.

  3. 03

    One Secretary, every channel

    WhatsApp, Instagram, your website, the phone and Claude, with one memory and one tone, so customers reach you wherever they already are.

  4. 04

    Speed is respect

    A question at eleven at night deserves an answer at eleven at night, in the customer’s own language if you like.

  5. 05

    Your money is yours

    Ordina takes no commission on your sales. Customers pay through Ordina’s payment partners, straight to your own bank, and you pay for Ordina through your plan.

  6. 06

    Show the work

    We write about how the Secretary is built, what we measure and what we got wrong, on the blog.

Running on Ordina

The front desk for businesses
like yours, today.

NYX AI Tofido Inc The Haircaretakers Ama’sluxeBeauty studio D3nity Lounge WH Fashion Store Deelash Nails Harimon Unisex Saloon SpfSkincare & spa OPEN HOURS NYX AI Tofido Inc The Haircaretakers Ama’sluxeBeauty studio D3nity Lounge WH Fashion Store Deelash Nails Harimon Unisex Saloon SpfSkincare & spa OPEN HOURS
“Clients book their lashes and nails while I am mid-set. The Secretary quotes, holds the slot and takes the payment; I just look up and the calendar is full.”
Chiamaka O.Ama’sluxe Beauty Studio
“I used to lose bookings to unread messages. Ordina answers everyone immediately, in my tone, and my no-shows dropped once reminders started going out on their own.”
RodiatDeelash Nails
“Table reservations and drink orders used to come through five different DMs. Now one link handles it all, and the Secretary never forgets a booking on a busy Friday.”
Valentine I.D3nity Lounge
How we work

A small team,
close to the customer.

Remote, across time zones

We work in writing, so a good idea does not depend on who was in the room or what time it was.

The transcripts are the roadmap

We read how the Secretary talks to real customers. Its mistakes become the next thing we fix.

Safety in the code

The things the Secretary must never do are enforced by the product, not left to a prompt.

Talk to us

Questions, partnerships or press.

A person reads every message and replies.

Contact us Careers