For bakeries and cake makers

Every cake order right.
You stay at the oven.

Ordina gives your bakery an intelligent Secretary that knows your cakes, your flavours and how much notice you need. It answers customers on WhatsApp, Instagram, your website, email and Claude, takes the order with the date, the size and the message, and collects the payment.

Every detailasked before the order
Paid up frontor on collection
Your notice periodexplained before they order
A day at Crumb & Co.

The ovens are on.
The front desk keeps working.

This is what a Secretary handles on an ordinary day, while your hands are in the dough.

  1. 06:40
    Answered an allergen question

    “Is the carrot cake nut free?” It answered from your allergen notes and suggested the lemon sponge instead.

  2. 08:15
    Took a pickup order

    A dozen croissants for 11:00, paid on collection.

  3. 10:30
    Took a custom cake order

    A two-tier vanilla cake for the 21st, with the message and the colours, paid online.

  4. 13:50
    Booked a tasting

    A couple asked about a wedding cake for 120 guests. It sent your prices and booked a tasting for Thursday.

  5. 16:20
    Sold from Claude

    Someone asked Claude for a birthday cake nearby and ordered one from you for Friday.

  6. 19:05
    Answered a call after closing

    A caller asked if you open on Sundays. It answered from your hours.

Built for how bakeries work

Cakes, orders and collection,
set up the way you bake.

The details, asked every time

Add your own questions to any cake: the date, the message, the colours, a choice of flavours. The answers sit on the order.

Sizes and flavours

Give a cake options like size and flavour, each with its own price.

Paid online or on collection

Take the full price online to confirm an order, or let customers pay when they collect.

Allergens and notice periods

Allergens, how much notice you need, delivery areas and opening hours: add them once and the Secretary explains them before anyone orders.

Tastings and consultations

Wedding and event cakes start with a conversation. Offer a tasting as an appointment people book, paid or free.

Orders at a glance

Orders shows what to bake and hand over, from to fulfil to fulfilled. Mark each one as it goes.

Where your customers reach you

One Secretary on every line into your bakery.

Instagram

Every DM about a cake for Saturday, answered with the price and a way to order.

WhatsApp

Orders and questions on your own WhatsApp number, in early access.

Your website

A page with your cakes and bakes, plus a chat on your website.

Email

Wedding and event enquiries answered, with a tasting to book.

Claude

Customers who ask Claude for a cake nearby can order from you directly.

Phone calls

Your phone rings first. When your hands are covered in flour, your Secretary picks up.

Getting started

Live today, in three steps.

Set up in minutes, then share one link in your bio and on every box.

Read the products guide

  1. Add your cakes and bakes

    Import your price list from a PDF or a photo, then add sizes, flavours and photos.

  2. Add your questions

    The date, the message on the cake and anything else you need, on each cake.

  3. Connect your channels and share your link

    Instagram, WhatsApp, your website and email. Put the link in your bio and on every box.

Can it take custom cake orders?

Yes. Add your own questions to a cake, like the date, the message and the colours, and the Secretary asks them before the order is placed. The answers are on the order in your dashboard.

Does it respect our notice period?

Tell it how much notice you need in your notes, for example three days for custom cakes, and it explains that to customers before they order.

Can customers pay before we bake?

Yes, where online payments are available for your business: set the cake to Pay online and the order is paid before you start. You can also let customers pay on collection.

Does it know our allergens?

It answers from the allergen notes you give it. When something is not covered, it says so instead of guessing.

Can we take tastings and orders in one place?

Yes. A tasting is an appointment and a cake is a product, so the Secretary can book one and sell the other in the same conversation.

Do we need a website?

No. Your Ordina page shows your cakes, your bakes and your chat in one link.

Ordina for bakeries

Give your bakery a Secretary.

Set up in minutes. Taking orders today.