For shops and boutiques

Stock checked. Orders paid.
Messages turned into sales.

Ordina gives your shop an intelligent Secretary that knows your products, your sizes and what is in stock. It answers customers on WhatsApp, Instagram, your website, email and Claude, takes the order, collects the payment and tells them when it is on its way.

Live stockfor every size and colour
Pickup or deliverychosen in the chat
Order pagesso customers can see where it is
A day at Rail & Thread

You are with a customer.
The front desk keeps working.

This is what a Secretary handles on an ordinary day, while you look after the people in the shop.

  1. 09:10
    Answered a size question

    “Does the wrap dress run small?” It answered from your fit notes and sent the sizes still in stock.

  2. 11:30
    Took an order for pickup

    Two linen napkin sets to collect at 17:00, paid in store.

  3. 13:15
    Sold the last one

    Two customers wanted the last blue scarf. The first to pay got it, and the second was told it had just gone.

  4. 15:40
    Answered where an order is

    A customer asked about their parcel. It said the order has been out for delivery since 14:10.

  5. 18:20
    Sold from Claude

    Someone asked Claude for a linen shirt in their size and ordered one from you.

  6. 20:05
    Answered a call after closing

    A caller asked about returns and Saturday hours. It answered from your notes.

Built for how shops work

Products, sizes and orders,
set up the way you sell.

Sizes, colours and live stock

Give a product up to three options, like size and colour, each with its own stock and price. The Secretary stops offering anything that has sold out.

Pickup or delivery

Customers choose in the chat. A delivery order always asks for an address and a phone number.

Customers can see where it is

Mark an order as preparing or out for delivery, and customers see each step on their own order page.

Your catalogue, imported

Upload a price list or a catalogue as a PDF or a photo, and your products come in with their prices.

Answers about fit and returns

Fit notes, returns, delivery areas and opening hours: add them once and the Secretary answers the way you would.

Your WooCommerce store, connected

Already sell on WooCommerce? On Business, connect your store and the Secretary answers with your live products and stock, and sends customers to your checkout.

Where your customers reach you

One Secretary on every line into your shop.

Instagram

Every “is this in stock?” and “how much?” DM, answered with a way to buy.

WhatsApp

Orders and questions on your own WhatsApp number, in early access.

Your website

A page with your products, plus a chat on your website that sells them.

Email

Questions by email answered from your catalogue, with a payment link.

Claude

Shoppers who ask Claude for something you sell can order from you directly.

Phone calls

Your phone rings first. When you are busy, your Secretary answers questions about your products and hours.

Getting started

Live today, in three steps.

Set up in minutes, then share one link in your bio and wherever customers find you.

Read the products guide

  1. Add your products

    Import them from a PDF or a photo, then add sizes, colours, stock and photos.

  2. Choose how customers pay and collect

    Pay online, pay on pickup or delivery, or let the customer choose.

  3. Connect your channels and share your link

    Instagram, WhatsApp, your website and email. Put the link in your bio and wherever customers find you.

Does it know what is in stock?

Yes. Stock is live for every size and colour you track. When something sells out, the Secretary stops offering it, and it warns you when stock is running low.

What if two people want the last one?

The first to pay gets it, and the Secretary tells the second it has just gone.

Can customers pay when they collect?

Yes. Each product can be paid online, paid in person at pickup or on delivery, or left to the customer. Online payments depend on them being available for your business.

Can customers see where their order is?

Yes. Every order has its own page showing each step as you mark it, and the Secretary can tell them too.

Can it work with my online store?

On the Business plan, WooCommerce connects today: the Secretary answers with your live products and stock, and sends customers to your own checkout. The Ordina app for Shopify is in review with Shopify.

Do I need a website?

No. Your Ordina page shows your products and your chat in one link. If you have a website, the Secretary can live on it too.

Ordina for shops

Give your shop a Secretary.

Set up in minutes. Selling in the chat today.