Plans, the free trial, and what happens when it ends

What Pro and Business include, how the 7-day trial works, and exactly what changes if you do not choose a plan.

The two plans

  • Pro: one business with the Secretary on every channel (page, website, WhatsApp on your own number, Instagram, Messenger, Telegram and email), unlimited services and products, bookings and payments, all ten looks for your page, the knowledge base plus up to 3 websites or PDFs, Google Calendar sync, WhatsApp and SMS reminders, negotiation, catalogue import, the verified badge, your own Secretary in the dashboard, team members with their own logins, and two locations on one booking page (your own place and one more).
  • Business: everything in Pro, plus phone call minutes included every month (100 on plans priced in US dollars; your plan card on Billing shows the number for your plan), unlimited locations, advanced analytics (revenue, growth, top services, repeat customers), the financial report, customer insights and rankings, up to 5 websites or PDFs, Google Sheets, Shopify and WooCommerce store sync, your own AI assistant, API keys, webhooks, Zapier and connected actions, and no Ordina branding on your page.

Prices are on the pricing page, shown in your local currency where we offer one and in US dollars elsewhere. Yearly billing gives you two months free.

The trial

Every new account starts a 7-day trial of Pro when onboarding finishes, with everything in Pro switched on. You are not asked for a card to start it, and nothing is charged during it. We email you before the trial ends so it is never a surprise, and you can choose a plan or cancel at any point from Profile → Plan and billing.

A free-trial code used at checkout works differently: checkout saves your card, nothing is charged during the trial, and the card is charged when that trial ends.

When the trial ends

  • With a payment method on file: your plan starts and renews on its own. Nothing else changes.
  • With nothing paid: your booking page pauses. It stops taking new bookings and the Secretary stops replying to customers. Appointments already confirmed stay, your data stays, and everything comes back the moment you pick a plan. Store, the Secretary settings and a few other tabs show a "needs a live plan" notice until then.

Switching plans

Open Profile → Plan and billing and pick the new plan under the plans. What happens next depends on how your subscription is paid:

  • If the change applies right there (card subscriptions that support it): an upgrade starts at once, the unused part of your current plan is credited against the new one, and only the difference is charged. A downgrade is scheduled for your next renewal; you keep the current plan until then and nothing is charged now.
  • If it takes you to checkout (any other subscription, for example one paid through a payment link each period): checkout shows, before you pay, whether time left on your current plan or your free trial carries over ("Your remaining time carries over"). If that note is not there, the new plan is paid in full, starts the day you pay, and nothing carries over, so you may prefer to switch close to your renewal date.

Cancelling

Cancel subscription on Plan and billing (Cancel trial during a trial). You keep full access to the end of the period you have paid for, then the page pauses as above. During a trial, cancelling means you are never charged.

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